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Ticking the legal boxes: Site signage and advertising

Do you work in building and construction? Are you aware of your site signage and advertising obligations? Constructing promotional material that complies with legislation doesn’t need to be complicated. Take a look at our quick guide below to make sure your business ticks all of the legal boxes.


Advertising 101

What constitutes as advertising?

When it comes to advertising it can be difficult to know where your obligations lie. So, what does *advertising* really include?

· Your website.

· Facebook, Instagram, Twitter, LinkedIn and other company social media pages.

· Newspaper ads.

· Radio, television and newspaper advertising.

· Yellow Pages, Local Search and other online and print third party ads.

· Posters, flyers and brochures.

· Advertising on your vehicle/s.

· On hold advertising (e.g. when waiting to speak to someone on the phone).


What do you need to include?

· Your name or company name.

· Your QBCC licence number.


Make sure that written details are clear and legible, and spoken information is clearly audible.



Site signage 101

Who is responsible for the site sign?

Responsibility for the site sign and ensuring it complies with legislation lies with the principal contractor. If you are a subcontractor, you are not obligated to display a sign; however, if you do want to advertise your business, you must include your licence information.


What do you need to include?

· Your name (as it appears on your licence).

· Your licence number.


Your sign must be larger than half a square metre, be constructed using weatherproof materials, be clearly visible from the street and have 50mm high print or larger.



So you need some help further understanding your site signage or advertising compliance obligations? Or have you been issued a breach from the QBCC and need some help understanding where you stand? Contact our team for a confidential discussion.



A: 112 Herries Street, Toowoomba Qld 4350

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T: (07) 4632 0480